News
Google Core Update August 2025 is Rolling Out
Google has just confirmed the rollout of its August 2025 spam update, which some in the SEO community are also referring to as the google core update august 2025. This...
How D2C Brands Win with Quick Commerce Ads on Blinkit, Zepto, Swiggy Instamart and Flipkart Minutes
Introduction Quick Commerce (Q-commerce) has transformed how consumers shop in India. From daily essentials to premium products, the promise of 10–20 minute deliveries has become the new standard. For Direct-to-Consumer...
Should You Use LLM.txt on Websites?
The field of SEO continues to evolve rapidly, with LLM.txt emerging as a topic of recent interest. Promoted as a file to support large language models (LLMs) and AI-driven search...
Zero-Click Search Optimization: Standing Out in the Era of Generative AI Results
The Rise of Zero-Click Searches The landscape of search is undergoing a seismic shift. In 2024, research from Search Engine Land found that 58.5% of U.S. Google searches and 59.7%...
SEO Vs LLMO: The Shift from SEO to LLMO
Search engine optimisation (SEO) is not dead, but it’s no longer the only game in the digital marketing landscape. With the rise of AI-powered platforms like ChatGPT, Perplexity, and voice...
Google Indexing ChatGPT Conversations and ChatGPT History
In mid-2025, several ChatGPT users noticed something unexpected: conversations shared via ChatGPT’s “Share” feature were appearing in Google Search results. This discovery sparked widespread concern over AI privacy, data control,...